Know where you stand:
The AI Visibility Score
If people can’t find you online, they’re not coming.
Search engines play a bigger role in travel decisions than ever before. Knowing where you stand helps you stay competitive.
The truth about your destination's digital existence
Every destination lives in two places: the real world and the digital one. You control the experience on the ground, but your online presence decides whether travelers ever get there.
The AI Visibility Score makes sure they do.
What we measure
We pull back the curtain on seven critical factors that determine whether your destination thrives or disappears in an AI-driven world:
AI search presence
How often your destination appears when travelers ask AI for recommendations—the new front door to discovery.
SEO rankings
Where you show up in crucial searches like "things to do in Lemont" and whether you're visible when it matters most.
Structured data health
Whether your site's technical foundation speaks the language AI systems need to understand your offerings.
AI-ready content
If your stories and information are presented in ways that both humans and algorithms find meaningful and authoritative.
Backlink strength
The quality and relevance of websites and directories that signal your importance to search systems
Brand mentions
Whether AI tools recognize your destination as a legitimate entity worth recommending.
Social & UGC signals
How visitor conversations and content across platforms validate your destination's relevance.
How visible are you?
Your comprehensive score places you in one of four critical categories:
AI-optimized leader
Your destination dominates the digital landscape. When travelers search, you appear. When AI recommends, you're included. Your visibility foundation is strong, though we'll identify opportunities to strengthen your position further.
Competitive, but Gaps Exist
You've built a good digital presence, but critical weaknesses threaten your visibility as AI takes center stage in travel planning. We'll show exactly where to focus to close these gaps.
At Risk of Becoming Invisible
Warning signs are flashing. Your destination is fading from view in crucial digital spaces. Without targeted intervention, you face declining visibility and visitation. We'll outline the urgent priorities.
Invisible in AI Search
The hard truth: your destination effectively doesn't exist to AI systems. Travelers using next-generation tools simply won't find you. We'll create the roadmap to digital existence.
Beyond the numbers:
Your Path forward
The score isn't the destination—it's the beginning.
Destinations that measure and optimize their digital presence see visitor growth averaging 37% higher than those who don't.
Each assessment includes:
Detailed breakdown of strengths and weaknesses across all seven factors
Competitive comparison to similar destinations
Prioritized action items with highest potential impact
Strategic recommendations tailored to your specific situation
See where you stand, then rise above it
The divide between destinations that thrive and those that fade will increasingly be determined by visibility in this new AI landscape.
But you can't improve what you don't measure.