We're not here to follow the crowd
Most travel content blends into a beige wall of generic itineraries and overused phrases, so we took a detour. Kick Push emerged when Jennifer Fournier, serving on her local tourism bureau's board, recognized an industry clinging to outdated playbooks while visitor expectations—and the technology that shapes them—evolved beyond recognition.
The traditional destination marketing rulebook was becoming obsolete.
So we rewrote it and on average reach over 1.8 million people every month.
The unfiltered reality
Tourism isn't just about pretty pictures and flowery descriptions. It's economic impact. It's jobs. It's the lifeblood of communities. And in this game, every marketing dollar matters.
But the harsh reality is that most destination marketing is burning cash on strategies that died years ago. While travelers hunt for authenticity through AI-powered search and recommendations, DMOs are still shouting into the void with generic content that could describe literally anywhere.
To today’s traveler, if AI can’t find you, you don’t exist.
We're here to change that. Radically.
Our rebellion equals your advantage
We approach destination marketing with the precision of a chef's knife and the vision of a tech revolutionary. We don't do marketing for marketing's sake. We deliver intentional strategies, driven by clear goals and backed by solid data that both humans and AI algorithms recognize.
Our visibility-focused approach proves that less can do more. We help destinations achieve higher ROI with modest investments, empowering them to stand tall alongside destination giants, even on a smaller budget.
What sets us apart
While others are perfecting yesterday's marketing tactics, we're focused on:
AI visibility engineering
Ensuring your destination appears in AI-generated travel recommendations
Data-driven strategy
Building campaigns using live search data, not assumptions
Search optimization
Positioning your authentic attractions where they'll be found
Permanent visibility assets
Creating enduring digital presence, not temporary tricks
Female-founded
Fiercely operated
Nice to meet you. We’re a small group of trailblazing women who lead with purpose, build with grit, and own every move we make.
Follow closely—I make it look easy.
Boldly curious. Creatively wired. Drawn to what others miss.
Strategically creative. Grounded in empathy. Driven by stories and the people who hold them.
What we deliver
AI Visibility Score
Your comprehensive assessment places you in one of four critical categories, from "AI-Optimized Leader" to "Invisible in AI Search." We measure seven critical factors, including AI Search Presence, SEO Rankings, Structured Data Health, and more, giving you a clear picture of where you stand and how to move forward.
The Visibility Playbook
An extensive blueprint for tourism dominance including AI Visibility Diagnostic, Competitive Edge Analysis, Opportunity Mapping, and an Actionable Execution Blueprint with technical updates, power keywords, high-impact content headlines, and publishing guidelines.
Magnetic blog content
Why go after readers when they can come to you? We craft content that doesn't wait to be found—it actively attracts users through a strategy-driven SEO approach that harnesses the power of search data to keep travelers coming back.
The Kick Push promise
We guarantee enduring visibility, even when algorithms evolve. Rather than relying on temporary technical solutions, we focus on building authentic connections between the unique qualities of your destination and the interests of potential visitors.
Your digital content will consistently attract attention, whether through search engines, AI assistants, or word-of-mouth communication.
The Kick Push difference
In tourism, economic impact matters. We offer products that help maximize value for DMOs, making their marketing dollars work harder for them. While others are satisfied with incremental improvements, we're focused on transformational results.
We're not just another marketing agency. We're destination experience architects, economic impact engineers, and the competitive edge your destination needs in a crowded AI-powered marketplace.