Accessibility Statement

At Kick Push, we've built our destination marketing practice on a foundation of visibility and inclusion. As we help tourism destinations get discovered by real travelers, we recognize that digital accessibility is not optional. It is fundamental to effective destination marketing.

Our commitment extends beyond our client work. We apply the same standards to our own digital presence, ensuring that information about destination marketing strategies, search visibility insights, and digital performance data is accessible to all users.

Our Accessibility Standards

We aim to have our website meet and exceed global accessibility standards. We use the current global standard, the World Wide Web Consortium's Web Content Accessibility Guidelines (WCAG) 2.1, Level AA.

Our approach recognizes the diverse spectrum of users who access destination marketing resources, including:

  • People who are blind or have low vision
  • People who are deaf or hard of hearing
  • People who have mobility or dexterity limitations
  • People who have brain-based disabilities including cognitive disabilities, learning disabilities, and mental health conditions
  • Non-native technology users
  • Users accessing content across various devices and network conditions

Our goal is to build an inclusive digital experience that works for everyone as the default.

Technical Implementation

To ensure conformance with WCAG 2.1 Level AA guidelines, we implement the following practices:

Visual Design Standards

  • Clear information hierarchy across all content types
  • Color choices that exceed minimum contrast requirements
  • Readable typography that maintains legibility across devices and browsers
  • Visual indicators that do not rely solely on color to convey meaning

Technical Architecture

  • Implementation of best practices in HTML, CSS, and JavaScript to interface with assistive technologies
  • Semantic markup that provides meaningful structure to screen readers
  • Keyboard navigation support across all interactive elements
  • Appropriate ARIA labels and roles where native HTML elements are insufficient

Content Structure

  • Logical heading hierarchy for easy navigation
  • Descriptive link text that provides context
  • Alternative text for images, charts, and data visualizations
  • Accessible data tables with proper headers and structure

User Experience Design

  • Intuitive navigation that can be used independently by all users
  • Consistent interface patterns throughout the site
  • Clear focus indicators for keyboard navigation
  • Responsive design that adapts to various screen sizes and orientations

Ongoing Monitoring and Improvement

Our site undergoes regular accessibility audits by both internal and external teams. Our content management staff receive training to ensure that accessibility standards are maintained as new content is added. This includes proper formatting of articles, case studies, data insights, and research findings.

We continuously monitor our site's performance against accessibility guidelines and make improvements as standards evolve and new technologies emerge.

Feedback and Support

We strive to ensure that kickpushtravel.com always conforms to WCAG 2.2 Level AA standards. Despite our efforts, accessibility issues may occasionally occur as content is updated or technology changes.

If you experience any issues accessing our content, notice any errors, or would like to share suggestions about improving the accessibility of our website, please contact us at esther@kickpushtravel.com.

When reporting an issue, please include:

  • The specific page or content you were trying to access
  • A description of the accessibility barrier you encountered
  • The assistive technology or browser you were using (if applicable)

We take all accessibility feedback seriously and will respond to your inquiry promptly. Your input helps us improve our digital presence and better serve the destination marketing community.

Commitment to the Industry

As a destination marketing firm, we recognize that accessible digital experiences benefit everyone. Clear content structure helps all travelers find information quickly. Readable typography and high-contrast design improve comprehension across contexts. Keyboard navigation benefits users in various situations, not just those using assistive technology.These principles align with our broader mission: making destination information discoverable, understandable, and actionable for all travelers. Accessibility is not a constraint on creativity. It is a framework for creating more effective digital experiences.