Work

See how we help destinations become visible

From brand strategy to digital design, see what happens when you stop following and start leading

How a $1.2M DMO Outshined the $32M Giant Next Door

Discover how Explore Oak Park & Beyond maximized their limited budget to stand out in Chicago's competitive tourism market.
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How Oak Park Built a 675% Growth Engine Through Search

How Explore Oak Park & Beyond transformed its approach post-COVID by prioritizing strategic actions over ad spend.
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How One Article Transformed a Museum’s Visibility

Boosted organic traffic by over 7.2x for Hemingway's Birthplace Museum through authoritative content, capturing 18,100 monthly visits with a single expert-driven article.
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The results speak for themselves. We now have 2-3x more search visibility than our neighboring destinations despite having 1/4 of their annual budget.

Annie Coakley
Executive Director
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Improve your strategy in 10 minutes or less

We've spent years helping destinations break through the noise and connect with travelers who truly value what they offer. We've seen the "aha" moments when DMOs realize they don't have to outspend competitors—they just need to out-smart them.

These methods are tested, proven, and designed for destinations that want to build sustainable growth, not just temporary traffic spikes.

Episode 1

Should you bet on search?

Most destinations are wasting money on ads that miss the mark. In this 10-minute episode, you'll learn how to use search data to target exactly what travelers want, show up where they’re actually searching, and reach niche audiences—without overspending.
Episode 2

How people search in 2025

Travelers have changed how they search—asking AI to plan trips and even turning to TikTok for recommendations. In this episode, I break down the behavior shift and why it levels the playing field for smaller destinations.
Episode 3

Yes, voice & AI search too

Nearly 70% of searches will end without a click this year—but travelers are still making decisions. In this episode, you’ll learn why voice and AI search are threatening destinations who don't adapt.
Episode 4

What Google really wants

Google is clear about the type of content it wants—and destinations that deliver it are the ones that get found. In this episode, I break down what Google loves and how you can start shaping a content strategy that actually works.
Episode 5

Where to start

A clear, no-fluff look at what it really takes to win—time, budget, and focus—and what it's like to work with us at Kick Push.
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Free assessment

How visible is your destination in AI search?

Request your AI Visibility Score—a customized report showing how AI tools interpret your destination, and whether you're broadcasting the signals that matter. Delivered within 48 hours. No fluff. No cost. Just clarity.

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