Kick Push, Coast

Explore our latest insights

At Kick Push, we turn under‑the‑radar destinations into must‑visit spots, and our blog spills the secrets. From AI SEO and content strategies that actually work to trends shaping the future of destination marketing, these are the tools, processes, and stories behind it all.

I Followed My Own Itinerary: Here's What I Learned

Inspired by Gilmore Girls, Hilary road-tested a “Stars Hollow at Home” itinerary in Oak Park with her mom to see how it held up in real life. Blending fandom, field notes, and destination strategy, it shows how a hands-on walkthrough can turn a charming idea into a seamless visitor experience.

October 16, 2025

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Search Behavior Is Changing. How to Keep Up.

Search is evolving—and fast. Learn how DMOs that move fast and think lean can turn traveler behavior shifts into a growth advantage.

Jennifer Fournier

October 7, 2025

Stop Describing Your Destination Like This: A Formal Plea

Skip the clichés. Specific, ownable messaging turns any destination from forgettable to must-visit.

October 4, 2025

What DMOs Can Learn From the Savannah Bananas

Discover what DMOs can learn from the Savannah Bananas. The bold, fan-first strategies that turn ordinary experiences into unforgettable hits.

Jennifer Fournier

September 26, 2025

SEO vs Ads: Why Destinations Get More ROI from Search

Think ads drive growth? The SEO vs Ads showdown reveals why most destinations are burning money without building equity.

Jennifer Fournier

September 9, 2025

Keep Austin Weird

Keep Austin Weird began as a joke. It became a movement—and revealed why the odd, quirky, and local now rule tourism.

September 5, 2025

The Point of Everything Is to Convert

DMO budgets are tight. Stop scattering spend and focus on strategic content that drives discovery, trust, and measurable results.

August 26, 2025

What I Learned Scaling Tech Companies

From the startup grind to destination marketing—here’s the one lesson that changed how I see growth forever.

Jennifer Fournier

August 19, 2025

The Playbook That No Longer Works

The old DMO playbook is broken. Discover how AI, authentic storytelling, and strategic change can help destination leaders thrive in an era where travelers demand relevance, speed, and trust.

Esther Galantowicz

August 12, 2025

Want More Visitors? Get More Specific.

Travelers chase what feels personal, not mass‑market. Learn why niche stories and authentic details are the key to attracting the right visitors.

Unlock your destination's potential

Get noticed and attract more visitors today!

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