Kick Push, Coast

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At Kick Push, we turn under‑the‑radar destinations into must‑visit spots, and our blog spills the secrets. From AI SEO and content strategies that actually work to trends shaping the future of destination marketing, these are the tools, processes, and stories behind it all.

Curate or Include? The Decision Could Mean Your Reputation

Ready to settle the curate-vs-include debate? Discover the secret to content that wins clicks, trust, and partners.

Where Do AI Travel Planners Get Their Information?

AI travel planners are quietly deciding which destinations win. Learn where they get their information and why some DMOs never even show up.

What Is Set-Jetting and Why It Matters for Destinations

Set-jetting is redefining tourism. See how destinations can ride the trend, create screen-to-street itineraries, and turn fandom into foot traffic!

The Visibility Crisis: Why Authentic Content Wins in 2026

In 2026, your content strategy is your visibility strategy. Get it right and you'll punch above your weight. Get it wrong and you'll watch smaller destinations with smarter content systems steal your visitors.

I Followed My Own Itinerary: Here's What I Learned

Inspired by Gilmore Girls, Hilary road-tested a “Stars Hollow at Home” itinerary in Oak Park with her mom to see how it held up in real life. Blending fandom, field notes, and destination strategy, it shows how a hands-on walkthrough can turn a charming idea into a seamless visitor experience.

Search Behavior Is Changing. How to Keep Up.

Search is evolving—and fast. Learn how DMOs that move fast and think lean can turn traveler behavior shifts into a growth advantage.

Stop Describing Your Destination Like This: A Formal Plea

Skip the clichés. Specific, ownable messaging turns any destination from forgettable to must-visit.

What DMOs Can Learn From the Savannah Bananas

Discover what DMOs can learn from the Savannah Bananas. The bold, fan-first strategies that turn ordinary experiences into unforgettable hits.

SEO vs Ads: Why Destinations Get More ROI from Search

Think ads drive growth? The SEO vs Ads showdown reveals why most destinations are burning money without building equity.

Keep Austin Weird

Keep Austin Weird began as a joke. It became a movement—and revealed why the odd, quirky, and local now rule tourism.

The Point of Everything Is to Convert

DMO budgets are tight. Stop scattering spend and focus on strategic content that drives discovery, trust, and measurable results.

What I Learned Scaling Tech Companies

From the startup grind to destination marketing—here’s the one lesson that changed how I see growth forever.

The Playbook That No Longer Works

The old DMO playbook is broken. Discover how AI, authentic storytelling, and strategic change can help destination leaders thrive in an era where travelers demand relevance, speed, and trust.

Want More Visitors? Get More Specific.

Travelers chase what feels personal, not mass‑market. Learn why niche stories and authentic details are the key to attracting the right visitors.

Learn now

Improve your strategy in 10 minutes or less

We've spent years helping destinations break through the noise and connect with travelers who truly value what they offer. We've seen the "aha" moments when DMOs realize they don't have to outspend competitors—they just need to out-smart them.

These methods are tested, proven, and designed for destinations that want to build sustainable growth, not just temporary traffic spikes.

Should you bet on search?

Most destinations are wasting money on ads that miss the mark. In this 10-minute episode, you'll learn how to use search data to target exactly what travelers want, show up where they’re actually searching, and reach niche audiences—without overspending.

How people search in 2025

Travelers have changed how they search—asking AI to plan trips and even turning to TikTok for recommendations. In this episode, I break down the behavior shift and why it levels the playing field for smaller destinations.

Yes, voice & AI search too

Nearly 70% of searches will end without a click this year—but travelers are still making decisions. In this episode, you’ll learn why voice and AI search are threatening destinations who don't adapt.

What Google really wants

Google is clear about the type of content it wants—and destinations that deliver it are the ones that get found. In this episode, I break down what Google loves and how you can start shaping a content strategy that actually works.

Where to start

A clear, no-fluff look at what it really takes to win—time, budget, and focus—and what it's like to work with us at Kick Push.